Over the past 100 years the levels of nutrients in fruit and vegetables has dropped significantly according to a number of studies. This is due to a focus on farming for quantity, appearance and other traits rather than quality, as well as soil depletion and the amount of time produce can spend in transportation. We are supporters of the movement in farming which is based on restoring soil health and the vital soil ecosystem that supports our crops to give us healthy and nutrient dense food. At Fruitful Market we strive to partner with farmers who practice progressive biological and restorative techniques to produce crops that are not only organic but also nutrient dense.